Lump Lottery

What if a testicular self-check could score you a new ride? In New Zealand, it just might.

A campaign from Testicular Cancer New Zealand tries to nudge men toward regular self-checks by dangling a novel incentive: the chance to win a truck (or “ute,” in the local parlance). Created by Colenso BBDO in partnership with JAC Automotive and TikTok For Good, the so-called “Lump Lottery” urges participants to examine themselves, report whether they’ve found anything concerning and enter a drawing for a new JAC ute.