American Icons

Budweiser’s American Icons celebrates the brand’s 150th anniversary by bringing together a Clydesdale and a baby bald eagle in a story set to Lynyrd Skynyrd’s “Free Bird.” Directed by Henry Alex Rubin, the Super Bowl LX film follows their parallel journey as they grow up side by side.

Rooted in Budweiser’s “Made of America” platform, the work honors the people, culture, and craftsmanship behind the brand, continuing its long-standing use of the Clydesdales as a symbol of American heritage and reinforcing its role as a legacy brand within AB InBev.

The campaign also topped USA Today’s Ad Meter—marking the 10th time Budweiser has led the rankings.