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American Icons
Budweiser
“American Icons” is a love letter to the American spirit – a celebration of the relationship between Budweiser and hardworking Americans at a milestone moment: Budweiser’s 150th anniversary and America’s 250th birthday. A Clydesdale paired with a bald eagle in flight formed a powerful, almost mythical image of unity that got people talking, 34% of all Super Bowl conversations mentioned Bud while taking 45,000 cases from competitors’ sales.
AGENCY: BBDO New York
Budweiser saw a +.16 gain in share, taking 45,000 cases worth of beer sales from competitors in February alone
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