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UN WOMEN INKVISIBLE
UN WOMEN INKVISIBLE
In Pakistan, 34% of married women face spousal abuse. Most stay silent—trapped by stigma.
InkVisible turned henna, a symbol of marital joy, into a canvas for the hidden scars of domestic violence. Brides wore designs that revealed bruises and black eyes—transforming tradition into a call for help.
The result? A 24% rise in helpline awareness, 19% spike in calls, and a new law making domestic violence a punishable crime. What was once invisible can no longer be ignored.
AGENCY:  IMPACT BBDO



