TOP NEWS
A misunderstood generation: How to build better brands with Gen Z
Snapchat partnered with BBDO NY to uncover five gems about Gen Z to better inform brands on how to connect with this core audience. These gems counteract current misconceptions about Gen Z: that they’re monolithic, lazy, and don’t care about legacy brands. This study, conducted by market research consultancy Alter Agents, was carried out among 6,000 Gen Z social platform users (13-27 years old) across six markets (US, UK, CA, FR, DE, AUS) using a quantitative survey. The survey was inclusive of a tournament exercise to assess in detail the values and social issues Gen Z truly cares about.
Colenso Hires Jack Cumming as Managing Partner
Colenso has appointed Jack Cumming as managing partner. He joins the agency to lead a portfolio of local and global clients alongside supporting the agency’s new business efforts.
Clemenger BBDO nabs AKQA talents as it doubles down on brand experience
Clemenger BBDO is doubling down on “experience-led creativity”, bolstering its leadership team with the appointments of AKQA’s Suzanne Croxford and Nicole Armstrong, Mumbrella can reveal. The pair have joined as chief experience officer and executive strategy director, respectively. In their new roles, they will aim to drive brand growth and customer lifetime value for clients.
Stephen de Wolf Returns to Clemenger BBDO as Chief Creative Officer
The ex-CCO of BMF, DDB, and BBH tells LBB’s Brittney Rigby, “I’ve always believed there are creative agencies in the world that, when at their best, hold industries accountable and show us what great truly is. Clemenger has been one of those”
AlmapBBDO is the most awarded agency in the world at the 2024 Effie Global Best of the Best Awards
At the agency office level, AlmapBBDO in São Paulo, Brazil, held onto the top spot as the most effective individual agency office.
After 17 Years, CCO Scott Bell Leaves Droga5 for BBDO
Chief creative officer Scott Bell has left his longtime home at Droga5 to join BBDO New York in the same role.