TOP NEWS
Applebee’s turns to BBDO Chicago in a bid to regain growth
Applebee’s has selected BBDO Chicago as its new creative agency, tasking the Omnicom shop with making the chain’s longtime identity as a neighborhood gathering place more relevant to today’s diners.
Are CEO’s Influencers? Meet The Creative Leader Looking To Inspire Change In The C-Suite.
The traditional corporate playbook, which advised CEOs to avoid public visibility, is rapidly changing. According to Nancy Reyes, President and CEO of BBDO Worldwide, consumers increasingly want to see the human face behind businesses, making the CEO a company's most valuable brand asset and influencer.
AMV BBDO Names Mark Elwood Chief Creative Officer
AMV BBDO has appointed Mark Elwood as chief creative officer. Mark will lead AMV’s creative and design department and oversee the creative output of the entire agency, including its social and creator unit, native@AMV.
BBDO Germany Appoints Ina Behrendt as Chief Creative Officer
The appointment reflects BBDO Germany's belief that creative excellence is the strongest driver of growth, relevance, and lasting impact. With more than two decades of international experience spanning creativity, design, innovation and technology, Behrendt has built a career that demonstrates how meaningful work gets built.
BBDO’s Nancy Reyes and Chris Beresford-Hill on why epic creativity is good for business
From Coca-Cola’s polar bears to a Pepsi crossover, the BBDO leaders share how enduring partnerships create the conditions for bold ideas that drive business.
Campaign Chemistry: BBDO Worldwide’s Nancy Reyes and Chris Beresford-Hill
BBDO’s leadership duo reveals why the future of advertising isn’t just about making ads.