DO
THINGS
The Concept A.I.bum
Bacardi
As part of the Music Liberates Music platform, BACARDÍ and BBDO trained a generative A.I. tool on Grammy-award-winning producer Boi-1da’s beats and used it to create five tracks in partnership with Bellah, Blackway, Floyd Fuji, Kyle Dion, and Savannah Ré.
AGENCY: BBDO New York
More work
