Put On A Happy Face

AMV BBDO is marking 90 years of Mars Maltesers with a wry look at how women have historically found the funny in a world not always built for them.

From freezing office air-con and crushing corsets to baroque man-spreaders and endless toilet queues, director Ally Pankiw (of Netflix’s I Used to Be Funny) spotlights the resilience of women and perfectly captures the universal truth: if we didn’t laugh, we’d have to scream.