Asgard's Wrath 2 Launch

We needed to reach some of the most skeptical and highly critical people in the world – ARPG players. Not only do they hate being advertised to, they’re extremely vocal online with their opinions, and are highly skeptical that VR could deliver the ARPG experience they’ve come to expect from the “real” ARPG blockbusters they love.

We couldn’t just tell them this new VR game is more immersive than any game before. We needed to build a world around them that was so immersive they couldn’t resist. Asgard’s Wrath 2 is a disrupter among ARPG with its first of its kind immersive technology. So we disrupted our audience as much as we could in as many places as we could where we knew they were watching – from opening a portal in the middle of an NBA game, to showing up at TwitchCon, to highjacking dash and doorbell cameras.