Neutrogena Remembers

Neutrogena Remembers, created with BBDO New York, lures viewers in with nostalgic throwbacks before delivering a sharp twist: if you remember these moments, it might be time to rethink your skincare.

From Beverly Hills, 90210 to landlines and teen magazines, each spot uses an “if you remember” hook to turn nostalgia into a wake-up call. Directed by Maris Jones, the campaign pairs era-perfect craft with a message that hits now.