Total Overthink of the Head

Every now and then, teens overthink. Orbit is here to help. “Total Overthink of the Head” is the latest addition to Mars’ Chew Good platform, a long-term strategy designed to reframe gum chewing as a ritual that helps people recenter and manage their mood.

Josh Gross, CCO, BBDO Chicago adds: “It’s tough being young in 2026. There’s so much to overthink. Chewing gum won’t solve the big stuff, but it can help with those silly little spirals our brains have a habit of going down. But don’t take our word for it, take the words of a bunch of memes set to the timeless tones of Bonnie Tyler.”