The Choice

He came for the test. He stayed for the taste. The Choice is PEPSI.

Our viral Super Bowl LX campaign, The Choice, directed by filmmaker Taika Waititi follows a cola-loving polar bear who steps up to the iconic Pepsi Challenge and, with only taste on the table, chooses Pepsi Zero Sugar. Set to Queen’s anthemic “I Want to Break Free,” the polar bear’s initial shock of his choice quickly turns into a journey of self-discovery, as he confronts long held assumptions and unapologetically celebrates his newfound identity as a Pepsi lover. The work ranked 3rd on USA Today’s Super Bowl Ad Meter.