Phone It In

Skinny is a New Zealand mobile company with a track record of saving customers money through smart and thrifty advertising hacks. We understand that when Skinny spends big money on advertising, it’s their customers that ultimately pay the price.The brief was to create a low-cost, interactive campaign that furthered Skinny’s mission to keep prices low while making the product (mobiles) integral to the idea.

Celebrities charge millions of dollars to be in ads. Skinny doesn’t have millions of dollars. So, to bypass expensive voice talent and pricey recording studios, Skinny launched ‘Phone it In’, a low-cost campaign that open-sourced radio scripts via out-of-home placements so Kiwis could record them on their mobile phones, for free.