Ads In My Phone Calls

For the first time ever, we created ad breaks in phone calls. Every call was free. And every call gave our customers an entry to win ‘happy’ prizes like a ride-on lawn mower, JetSki and even a new hairline. The more friends and family they called, the more chances they had to win. In the 5 week promotion, customers spent 26.5 hours talking on our sponsored phone line – literally spreading the word of Skinny to their loved ones.