DO
THINGS
Lucky Cat
WHISKAS®
A WHISKAS® cat is a Lucky Cat. 🐈
WHISKAS® partnered with AMV BBDO and BBDO Guerrero to unveil the world’s largest Lucky Cat, standing 10 meters tall in the heart of Siam Square, Bangkok. The campaign spans a TikTok song, creator partnerships, sampling, and scattered mini Lucky Cats, all reinforcing one message: 100% complete and balanced nutrition from WHISKAS® makes all the difference. 💜
AGENCY: AMV BBDO + BBDO Guerrero
Using cultural icon to promote complete feline nutrition across Thailand
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